The Gothenburg Culture Festival’s budget shall be balanced, there shall be no deficit, and any profit cannot be saved until the next financial year. An event such as the Gothenburg Culture Festival also involves societal costs that must be taken into consideration, such as increased cleaning and reorganising tram traffic. This is balanced by the income generated by creating more jobs and increased consumption as a result of the festival (such as hotel bookings, restaurant visits and shopping).
Another way of looking at financial sustainability is to measure the satisfaction of festival visitors, cultural renewal, increased interest in culture, and investments made in the city and the region as an effect of positive events that reach everyone. The Gothenburg Culture Festival is always awarded top marks in the annual visitor surveys carried out in connection with the festival, with the average score almost always being higher than six out of a maximum of seven. This can be seen as a sign of the festival’s clear overall positive contribution towards financial sustainability.